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Soft skills, solid results

While making customers happy should be business 101, just how much that really matters is even more evident in a down economy. The cost of finding a new customer vs, keeping the ones you have varies by the industry, but the average is six to seven times more money to find a new client. The expense of finding customers is only one of the costs that make keeping customers happy so important. The damage that that can be done by unhappy campers is where the real costs lie. While human nature is that people will tell others of a negative experience much more than they will a positive one, this biggest concern is that the people they tell are often through social media websites. Negative publicity in the online world can be catastrophic for many companies and is difficult to calculate the costs, as negative reviews are read for years to come. The statistics below highlight the importance of treating customers right.

Customer satisfaction stats long

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